Get ready for 'Black Friday' and worst congestion of the year 19 Oct 2007

Millions of motorists risk being caught in the worst traffic congestion of the year tonight, warn Trafficmaster and the RAC Foundation.

The warning is the key finding of the second Trafficmaster/ RAC Foundation UK Congestion Report, which reveals this Friday, October 19th, will be the worst day for travelling by car because of a peak in traffic congestion named 'Black Friday', by experts.

Traffic jams may be traditionally associated with Bank Holidays or Christmas, but a number of specific factors combine to make tonight's rush hour longer and more congested than any of Britain's regular public holidays. These factors include darker (and possibly wetter) weather encouraging more drivers to use major roads, a high level of commuting and commercial traffic and a rise in accidents.

Philip Hale, spokesman for Trafficmaster, said: "It seems odd to think a Friday in October is busier than Christmas or Easter, but the 'Black Friday' phenomenon is very real and one all drivers should be prepared for."

According to the Trafficmaster UK Congestion Report, if the current trend continues, this year's congestion could be as much as 10 per cent* worse than 2003.

"The first steps in reducing the effect of congestion are identifying and avoiding it. Just a minority of motorists re-planning their routes or the timing of their journeys could help make sure this Friday isn't the worst of all", said Hale.


Summary of Trafficmaster Congestion Alerts** on nine key UK routes:
Year Easter getaway August Bank Holiday Black Friday Christmas getaway
2003 5,842 5,122 7,344 4,627
2004 6,059 4,522 6,631 3,668
2005 5,615 4,358 7,860 2,114
2006 5,253 6,392 8,237 5,035
2007 5,769 4,223 ????

Elsewhere in the report, the nation's worst congestion hotspot is revealed. Up from second position six months ago, the Western sector of the M25 is officially the most congested stretch of road in Britain, replacing the M1 in Hertfordshire, where traffic has eased slightly thanks to a higher temporary speed limit.

The report also reveals the real traffic speed of the UK's motorways. The average traffic flow speed of our motorways is a healthy 67.5 mph, although there are significant differences in their overall efficiency. Scotland can boast both the most efficient motorway - the A74(M), with an overall real average speed of 69.9mph - and the least - the M8, at only 53.4mph.

Trafficmaster and the RAC Foundation recommend more careful planning of car journeys, stressing that drivers should consider alternative routes before they travel. Simple proactive steps to avoid congestion can save time, fuel and even CO2. the organisations also point out that only a minority of vehicles on our roads need to be diverted from congestion to allow traffic to flow freely.

Trafficmaster's Philip Hale concluded: "We have to acknowledge that environmental efficiency is not just about what we drive, but also where and when. In the case of congestion on our roads, literally one person can make a difference."

Edmund King, Executive Director of the RAC Foundation, said: "Today is named 'Black Friday' due to the expected extra congestion on the roads, but it could equally be 'Black Friday' for being the worst day of the week for fatalities and serious injuries on the road. More car users are killed and injured between 4 and 6 pm on a Friday night than at any other time during the week. So to avoid 'Black Friday' becoming 'Fatal Friday', motorists should take extra care on the roads."

ENDS

* Average congestion increase in previous two years on Black Friday were 7.03% and 12.16% on 2003 levels.

** Trafficmaster congestion alerts are received from Trafficmaster's sensor network when speeds fall below 30mph on motorways and major inter-urban A-roads.

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