Green cars for the mass market 17 Jan 2011

The battle to make us buy green

The Committee on Climate Change estimates that we will need 1.7 million plug-in electric vehicles on the road by 2020 if we are to have any hope of meeting our obligations under the Climate Change Act of significantly reducing our greenhouse gas emissions. With just a few thousand pure electric vehicles currently registered, there is clearly a long way to go.

So what will make drivers go green? Is it about price? Will the government subsidy of up to £5,000 per car make any difference?

Consultant Ben Lane has investigated.

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